A digital signage screen can turn a boring corridor into something exciting, direct visitors to the right floor or transform a blank reception area wall into a useful communication space. But setting up a screen and plugging it in is not the whole job. Here, planning beforehand will save you a lot of trouble in the long run.
Begin with the Location
Check where the display will actually be sitting before you call the installer. Shopping malls might need screens at entrances, food courts, lifts and escalators and corporate offices at reception areas, meeting zones and employee common spaces.
Check wall strength, available space, viewing distance and foot traffic. A screen that is too high looks impressive but may be uncomfortable to view.
Verify Power and Connection
A digital signage display needs a reliable power supply and, depending on the setup, a steady internet connection. Find the electrical sockets before you start to install, rather than having to run cables across the floor at the last minute.
For larger installations, consult with the technical team about cable routing, network access and backup power requirements.
Choose the Correct Screen Size
More is not always better. A big screen in a tight office passageway can look a little silly, and a small screen at the entrance of a large mall might not be able to get noticed.
Consider the viewing distance, screen resolution, brightness and the kind of content before you make a choice of which display to opt for. This is where the experienced digital signage display manufacturers can make the selection process a lot easier.
Think About Lighting & Glare
Digital signage is all about the lighting. For shopping malls, check artificial lighting, glass surfaces and changing daylight conditions. Watch out for ceiling lights and windows in offices. Pick a display that has the right brightness and viewing angle for the location.
Plan the Content Before Installation
Know what the display will read. Screens might be used in shopping malls for offers, store directions, events & announcements. Corporate offices may use meeting room signs, employee updates, visitor instructions and company communications. The content should be ready for screen orientation and resolution as well.
Test Everything Thoroughly
Before you complete the installation, check the display from various viewing angles. Check brightness, colours, sound if necessary, internet connectivity, remote content updates and programmed playback.
Walk past the screen as if you were a visitor. If you have to stop, tilt your head, squint to read it, something needs fixing.
Include Maintenance in the Plan
Dust, connectivity and software glitches are part of everyday life. Schedule maintenance to clean screens, check connections and update software.
You can also make long-term maintenance considerably smoother by choosing reliable equipment and working with experienced manufacturers of digital signage displays.
Make Every Screen Matter With Advvaita
A well-planned digital signage installation can enhance communication, navigation and client engagement without cluttering the space. Connect with us at Advvaita and give your commercial space a sharp, smarter way to communicate.